With the combined team of G Group Developments and Sothebys International Realty Canada, we aimed to bring a new approach to marketing real estate in 2011. At our current project, Southwind at Sarsons in the Lower Mission, 2011 represented a good opportunity to wrap up the second phase of this condo and townhome project. And what a year it has been!

We wanted what every project wanted – catchy headlines, sharp advertising, a great sales crew and an abundance of new homeowners. We wanted to achieve these objectives, but did not want to replicate the overused advertising style from back in the pre-2008 real estate boom. We did not want flashy smiles of people playing in a park; we wanted to “sell the truth”. This means just what it sounds like; tell the world why we are offering what we are offering, and why it is in their interest to be part of this community. In our case, we wanted to sell the balance of the homes built back in the boom in order to progress onto our next projects.

The approach has worked. Since April, we have helped 19 couples find a good new fit for a home. With nearly one new homeowner each week, these savvy buyers took advantage of the benefits that Southwind could offer them.

Those benefits are numerous. For one, interest rates continue to be at all time lows. Pricing for new homes is the best it’s been in nearly half a decade, but the quality of construction and finishes are still premium. These advantages combined with the onsite amenities and the great location makes Southwind at Sarsons a quality community. Walking distance to the beach, groceries and shops without a long or congested commute downtown, and no neighboring highways, Southwind’s location benefits everyone.

This may lead you to think that the homes remaining may be priced too high, or are the least favorable. This isn’t the case. We have several variations of 2 bedroom plus den homes remaining, one last townhome and a few vaulted penthouses left. The size of our remaining homes range from 1245 to over 2200 square feet, fitting the needs of all family types.

We’re grateful for all of these great new homeowners in 2010 and 2011, and they can’t be wrong. If you have considered downsizing without moving to an urban or highway oriented location, you need to come visit Southwind. If you have ever thought that taking advantage of this market to downsize represents a once in a lifetime opportunity – you’re right – and you need to come visit Southwind.

Let us help you find the best fit for your next home at Southwind. We are open 7 days a week, 11:00 am through 5:00 pm and are happy to take appointments that fit your schedule. Conveniently located at 4388 Lakeshore Road, in the Lower Mission. Call us at 250.764.4444, visit our website at www.SouthwindAtSarsons.com or drop by. We’re excited to meet you!

Thanks for all of your recent questions, comments and information inqueries.

When you leave us a message or post, please leave the best method to get back to you. Alternatively you can also send us an email at sales@southwindatsarsons.com Your posts are private, so if you can leave us an email address or phone number, we will be sure to contact you!

Our sale studio is open 7 days per week, 11am through 5pm. We also welcome appointments at your convenience out of those times. Our sales studio is located at 4388 Lakeshore Road, and our phone number is 250-764-4444.

Thanks!

We’ve been having more and more traffic from out of the Okanagan Valley at Southwind, so we want to let everyone know just how great a location and community Southwind is, above and beyond the suite information which people typically inquire about. We wanted to convey some interesting facts off the top of my head, that I know from having lived in the area for 26 years.

Did you know…

That the community at Southwind is starting to have socials, with a BBQ party planned for this summer.

That a wide range of homeowners live at Southwind, ranging from young professionals, young families, empty nesters, out of town vacation-owners, and retirees.

That Sarsons Beach, a public beach, is only a 5 minute walk down Sarsons Road from Southwind.

That there are a dozen wineries and several golf courses within a 5 to 10 minute drive from Southwind.

There is a botique commercial centre, just 10 minutes walking or 2 minutes driving from Southwind, where you can grab a coffee, your groceries, and a bottle of Okanagan Wine!

There is a great indoor pool facility with glass garage doors that open to outside – giving it an outdoor like pool area, great for tanning in the summer!

That Southwind is the homesite of the famous Bob Dow-Reid, the designer of the famous Kelowna Sails and Dolphins of downtown. Those pieces of art were designed and constructed on the Southwind site.

That there is ample bike storage, in addition to your personal storage, for those outdoor enthusiasts.

That there are only 18 suites remaining – 15 have sold in the past three months - but a good variety remains. Visit soon! www.SouthwindatSarsons.com or 250-764-4444.

Why wouldnt all marketing be truth based, right? We’ll, its because we are barraded with marketing at such an extreme level that traditional marketing tactics resort to making every product claim sound unbelievable. This, for a short time grabs our attention, but eventually also becomes dull and over used. A great and positive movement by Braun Allison, out of Vancouver, is to Sell the Truth. Cut to the core, explain the real story, and sell homeowners on the realities that they will encounter when coming to check out condos, homes, or other real estate. When you drive around town and see other condo projects, start to ask yourself what the real feature the inflated marketing-phrases are in fact offering!

I see this as a positive movement. Braun Allison (BA) refers to this type of marketing as marketing journalism. So, if you are surprised to hear our current slogans at Southwind – this is why.

We do in fact want you to move in, so that we can move on to start our new project. We are in fact guaranteeing our current prices, so that our new purchasers can see how confident we are in the long term value of the Okanagan market.

Come by our sales studio – were open every day of the week – so that we can show you the real value that can be found right now at Kelowna’s most exclusive homes at Southwind at Sarsons. Call or email us: 250.763.4444 or sales@southwindatsarsons.com.