Truth Based Marketing

Why wouldnt all marketing be truth based, right? We’ll, its because we are barraded with marketing at such an extreme level that traditional marketing tactics resort to making every product claim sound unbelievable. This, for a short time grabs our attention, but eventually also becomes dull and over used. A great and positive movement by Braun Allison, out of Vancouver, is to Sell the Truth. Cut to the core, explain the real story, and sell homeowners on the realities that they will encounter when coming to check out condos, homes, or other real estate. When you drive around town and see other condo projects, start to ask yourself what the real feature the inflated marketing-phrases are in fact offering!

I see this as a positive movement. Braun Allison (BA) refers to this type of marketing as marketing journalism. So, if you are surprised to hear our current slogans at Southwind – this is why.

We do in fact want you to move in, so that we can move on to start our new project. We are in fact guaranteeing our current prices, so that our new purchasers can see how confident we are in the long term value of the Okanagan market.

Come by our sales studio – were open every day of the week – so that we can show you the real value that can be found right now at Kelowna’s most exclusive homes at Southwind at Sarsons. Call or email us: 250.763.4444 or

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